To ensure a clear understanding of the project, I delve into its scope, the market it operates in and the intended audience.

My goal at this stage is to set a clear direction and ensure everything is properly aligned before expanding my efforts further. I focus on defining project objectives and functional specifications. If it's necessary, I can conduct user research through interviews when it involves a redesign or adding a feature.

My focus at this stage is to thoughtfully craft the user experience based on the results of user research and ensuring everything is ready for the development phase. My objective is to find the perfect balance between typography, color and composition. After establishing the right mood and tone, my role is to connect the pieces and explore multiple design variations to find the best fit. To achieve this, I work closely with clients and users, gathering valuable feedback and insights to guide the design's evolution.

To bring the prototype to life, I handle the product development if the technical aspects are within my expertise. Otherwise, back-end developers take over. Interaction is always a crucial part of my work. I believe that both design and interaction are key to delivering the best user satisfaction.